Overview

State Forty Eight partnered with The People’s Consulting to elevate brand visibility across Arizona’s fast-growing sports, fitness, and lifestyle markets. Our team built a multisector ambassador strategy highlighting athletes, creators, and community leaders who authentically represent Arizona culture.

Objectives

• Expand SFE’s reach into sports and university audiences

• Strengthen credibility with local influencers

• Increase storytelling content tied to Arizona pride

• Inspire new product extensions and community activations

Our Approach

1. Ambassador Identification:
We evaluated 6 Arizona-based creators and developed a strategic roster that include(Pictures Included Down Below):

• Oso Ighodaro (Phoenix Suns)

• MrAZSports (AZ sports creator)

• The Husband & Wife Law Team

• Jacey West (Environmental + AZ lifestyle)

• Jeremy Accardo (ASU Pitching Coach)

• Sam Fox / Fox Restaurant Concepts

2. Visual Mockups: (Visuals Down Below)

• Jersey/T-shirt and hoodie designs incorporating ambassador content

• Instagram Reels templates

• “State Forty Eight x Fox Restaurant Concepts” mock menu items

• Ambassador spotlight cards (photo + quote + reach)

3. Key Insights

• Cross-industry ambassadors expand brand touchpoints far beyond apparel

• Strongest engagement came from sports-focused creators (Suns + ASU)

• Sustainability and lifestyle content (Jacey West) introduced new audiences

• Restaurant collaborations created a path for future brand extensions

Results

• Projected 22–28% reach lift across targeted demographics

• Improved engagement rate on ambassador-driven mock content

• Clear roadmap for 2025 ambassador recruitment + community events